Púca develops mobile ‘Barbecue Timer’ for Heinz
Available for both iPhone and Android, this app has absolutely everything you need to plan the perfect BBQ! read more
View ArticlePúca Releases Irish Smartphone Market Research
Ireland has embraced the smartphone with the iPhone still leading the wayAlmost 75% of smartphone users are willing to share their location with a brand under certain conditions. Market research...
View ArticlePúca powers mobile vouchers/Facebook campaign for West Coast Cooler
Púca has worked with Dublin ad agency, Bloom, to create an integrated digital campaign that combines a cutting edge Mobile Voucher system with Facebook for Irish Distillers’ brand, West Coast Cooler....
View ArticleHeinz app developed by Púca sweeps the board at The Appys
Heinz BBQ, the iPhone and Android app developed by Púca in conjunction with partners OgilvyOne Dublin on behalf of Heinz Ireland received three awards at The Appys last Thursday night including Best...
View ArticleYour Mobile Presence: Top Tips for Retailers
Our recent survey puts smartphone ownership at more than half (54%) of the adult population. If they search for your business on their handset and can’t get the information they need then their...
View ArticleMobile App Development: Native, Web or Hybrid?
If you are developing a mobile app strategy, there are in essence three development approaches to chose from: – native, web and‘hybrid’. But which is best? There are arguments for and against each...
View ArticleInterview with Púca's CEO Eamon Hession
Púca's CEO Eamon Hession was interviewed recently by the Irish Marketing Journal. You can read the full article HERE.
View ArticleWe're looking for a Marketing Intern!
We have a new vacancy under the Jobbridge scheme for a Marketing Intern to join our team in a dynamic environment working on our own marketing as well as mobile/digital projects for our corporate and...
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Púca Digital Marketing Mini-survey results
The Púca team has had a bit of a whirlwind March so far - we were at the Digital Media and Marketing Summit in Croke Park on the 7th, and then on to the DMX Digital Marketing Conference at the Aviva...
View ArticleSmarter than your average on-pack campaign
We’re delighted to announce the launch of our latest on-pack promotion for Freddy Fyffe’s bananas. read more
View ArticlePúca scoops ICT Excellence award for “Mobile Project of the Year”
We're delighted to have won the 2013 Mobile Project of the Year Award for the Lead Locator iPhone and iPad app we developed for Data Ireland. The 13thICT Excellence Awards were presented last night...
View ArticlePúca Summer Newsletter: customer news, industry analysis and opinion.
Púca app wins ICT Mobile Project of the Year; Fyffe’s scan-to-win; our Top Tips for App development; SMS as the 'Digital glue’ and more… Read all about it here read more
View ArticleJoin Our Team!
Why work with us? Púca has been at the forefront of innovation in mobile marketing since 2000. We've been awarded the ICT Mobile Project of the Year five times. We’ve earned a reputation with our...
View ArticlePúca Autumn Newsletter
Read all about it! Púca powers Airport coupons; Shopper Marketing Infographic; SMS for customer care and more... http://news.puca.com/autumn2013/ read more
View ArticleShopper Marketing: The Retail Revolution
Shopper Marketing is developing rapidly, and retailers are eager to harness its potential to inform and influence consumer behaviour.read more
View ArticleSMS: Transforming Customer Care
Reports have shown that B2C (“Business to Consumer”) messaging is on the increase and this is borne out by Púca’s own data which shows significant increases in messaging volumes over the past year....
View ArticleNominations Galore for Púca
We are delighted to announce that we have been nominated for six 2013 Mobile Marketing awards, including ‘Best Use of Innovation in Mobile Marketing’ and ‘Best Mobile App B2B’. The Mobile Marketing...
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